Kerrang! House Style

Many elements are re-used throughout this issue of Kerrang! to maintain a solid house style. These include:

Presentations of the Artist

In this issue of Kerrang!, Gerard Way is presented identically on the front page and the first page of the DPS about him. His image is not featured on the contents page at all, possibly because the editors did not want to break the continuity, and having him presented in this way would not have worked on the contents page due to being brighter than the other images. On the DPS, his expression, pose and clothing are identical to the front page, the only difference being the camera angle. Like the front page, he lies on a bed of records. Further into the DPS, he is pictured standing, holding the records. He casts a comic, sarcastic frown at the reader, relating to a point madei in the article aabout the fact that some people preferred his persona when he was sombre and dark. Even in the live performance image, his attire is similar, in a suit and tie. On the next page, he sits cross-legged, like a child at school, emphasizing the childish element of the interview. His gaze is still on the reader, and his expression is fairly flat, but his raised eyebrows hint at comedy. Overall, the presentation from the front page to the end of the DPS is fairly consistent. It is crucial to note that this is also almost exactly how he is dressed on the cover of his new album.

The Masthead (and front page)

The colours used on the front page, red, yellow and blue, are used again and again throughout the issue. Kerrang!'s house style can change across issues, but unlike Mojo each issue feels coherent, and sections often share a colour scheme based on the front page. In the example images, many examples of red, yellow and blue elements can be seen, such as text, graphics and page furniture.

Graphics

The repeated use of grunge-style graphics not only helps to emphasize Kerrang!'s rock theme, but also creates a grounded house style. This particular graphic (top row) is used repeatedly to mark different sections in the magazine. The faded areas and tape-like text boxes connote guitar equipment to a degree, as they look like band labels. Even the repeated ues of puns creates brand identity, to a degree. It is worth noting that this graphic remains the same colour, and uses the same fonts.

Brand Identity

Use of the Kerrang! Logo throughout, although infrequent, ensures that were a page removed, anyone viewing it woud know its origin. for example, on the page where Kerrang! showcase their own Rock chart, the Kerrang! logo is used to show that this is a chart exclusive to Kerrang!. A smaller version of the logo is also placed next to each page number.