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Page Furniture

Poison Pen pull quote; like a ransom letter, connotes the 'bad' persona Lily Allen adopts for her music. The irregularity is striking, and the large area of black immediately draws the eye.

Huge drops cap 'I' draws your eye to the beginning of the article, marking where you must begin reading from.

Name written in the same style as above; this ties the article together, and also makes her seem important. This is also why the name is written in red.

Statement picture. Studio shot, 'bad girl' attitude reflected in her facial expression. Links nicely to the pull-quote, both in content and design. Clothing, however, is causal; this links to the personal side of the interview, also evidenced by the pull-quote. 

Both the photograph an the pull-quote overlap the centre line, making the two halves feel more like a whole and cementing the link bewteen the text, pull-quote and image.

Journalist name also in poison-pen red. It is positioned far enough away from 'Lily Allen' not to be seen as equally important. There are also more small letters for the same reason.

Solid black background stands out against the grey page. The text, pink and white, subsequently fits the theme of the page whilst also being allowed to stand out from the background. White on black looks better when trying to stand out than black on white, so the black band is cleverly used. Key words highlighted in pink so they stand out more.

White dressing-room style lights around the border of the page connote showbusiness, vanity, glamour and, most of all, fame. This links to the nature of the article, which is about celebrity culture etc.

Again, studio statement photograph. He looks out at the reader, walmost cockily. Wears casual clothing, but covered in tattoos, which are deliberately on show through the choice of a short-sleeved tee shirt.

Graphic tells us the nature of the article, without conforming to its house style; this graphic can be re-used weekly for each news article. Looks like it hangs down above the article, like a bookmark. Again, this keeps it separate from the article itself.

The questions are highlighted in white so that they stand out from the answers. Solid line highlighting links back to the pull-quote and establishes a house-style.

Eye-grabbing, childish-themed graphic tells us what band is being referred to. The comic-style font, also childish, links to the overall juvenile theme of the page.

Artist childishly imitates a dinosaur to fit the overall page theme. Studio shot, casual clothing, black-themed to fit the house style of red, white and black.

Height comparison graphics and toy for comic effect; implying that he is larger than a t-rex. The toy and height chart are both fairly childish.

Large, eye-grabbing drops-caps covering 8 lines. Red colouration makes them stand out against the bulk of the text. These tell you the places you could ideally begin reading the article from.

Scribbled, child-like font. Most important word highlighted in red for emphasis. Text crosses over onto the second page, anchoring the two together. This takes up a huge amount of space, ensuring it is nearly impossible not to read it; otherwise the photograph doesn't make sense. 

Claw graphic links to dinosaur theme.

This graphic links Amy Lee to other artists through the unusual instruments they play(\(\(\(ed). Not directly linked to the main article, it provides interesting bites of information on other artists. It fills the gutter between columns, and adds extra colour to the page.

This banner-style graphic tells us which band the article is actually about. The black banner and pink text continue the page's house style. The graphic fells what could otherwise have felt like unnecessary empty space.

This bright pink pull-quote not only establishes the double-page spread's hosue style, but also links the two photos; on the left is a picture of Lee with the band, and on the right there is a photo og her on her own; this links to how she 'had to step away' from the band.

Once again, a statement studio shot, although this one is taken against a slightly dirty wall to reflect the gothic style of rock Amy Lee reperesents. Her happiness links to the personal story in the article, which is why she is not in her usual gothic persona. This also explains why her clothing is slightly more casual than usual. Her necklace, however, is large and obvious; a statement piece.

Image overlaps onto the first page to anchor the image to the left page. The photograph is greatly emphasized, taking up a whole page on its own.

These lines are simply used to make the top line as long as the bottom line. The orange colour fits the house-style, and links the two lines to one another (The bottom line is orange, so using white lines would ahve made the two look separate).

This photograph covers both pages, with text and graphics added into empty, dull areas. The pages are anchored together by the fact they share a photograph.

This photograph is a studio statement shot, and Williams' hair is notably the focal point for the house style; the apple she holds has been edited to match her hair, as have her nails and jewelry. Besides this, there is no striking colour anywhere. Hayley williams' hair has become something of an icon for the band.

Graphic tells us the nature of the article. Looks like it hangs down above the article, like a bookmark. Again, this keeps it separate from the article itself.

This graphic is frequently re-used by Kerrang!. It has rock connotations; feedback refers to amplifier distortion, whilst the graphic iteself resembles a play button.

This stylised serif font relates to the spooky theme of the article itself. 'Twilight Hysteria' is the most important part, larger than the first section and in white to stand out more against the dark background, but highlighted with an orange glow to link it to the house style, and most importantly the first part of the sentence.

In order to create an effective double-page spread for my own magazine, it is important that I look at those of other magazines in order to understand the types of layouts, graphics etc. that they incorporate. This 'page furniture' is what makes the page pleasing to look at.

 

Below, I have analysed ten separate double-page spreads to understand how these elements can come together to produce an effective piece of print.

Both of the fonts used are gothic in style, directly relating to not only the title itself but the images. The letters of the top part of the title, and of the section beneath it,  are at odd, disorganized heights, and do not match; they feel dated, abandoned and suitably gothic.

There is a huge drops cap, ten lines tall, to obviously and effecctively mark the beginning of the article proper, and separate it from the title and introduction. The eye of the reader is drawn to this, prompting them to begin reading. This I is also in a gothic font, the same font as the top of the title. The size is largely due to the fact the letter is 'I', too thin to be striking if printed smaller.

As for the gold elements of this DPS, this colour scheme, black, white and gold, is frequently used by Mojo for prestigious interviews like this. Gold connotes very fine quality, as well as value, whilst black and white connotes refinement, and also suggests that an artist could be called a classic. In this case, it also suits the gothic theme.

Whilst taken on-location, this is still as much of a statement photograph as many studio shots. It has been very deliberately framed so that the artist's head is exactly in the church's doorframe, and the slightly canted angle connotes strangeness and unease, fitting well with the gothic theme. Yet again, the photograh overlaps onto the first page slightly, anchoring the two together.

Statement studio shot. Abiding by convention, this overlaps the page boundary. Presented identically to the front page of this issue. 

Four-line drops cap shows us where the article proper begins, differentiating it from the introductory paragraph.

Article opened with an eye-grabbing pun. to draw readers in. The multi-coloured, multi-layered text stands out and immediately draws the eye.

Brief introduction tells us what the article is about, but also raises questions so we want to read on.

Multi-coloured paint-style graphics connote the childish naivety Way discusses in the interview.

Artist name featured for those less-informed about him.

Whilst an action-shot, this is still a statement photograph, with lots of anger and attitude. Following convention, it covers both pages.

Huge pull-quote draws the eye, especially the part highlighted in gold. 

Tells us at a glance what the article is about. The '50' being in gold drawsd our eye and highlights that it is a large number. 

Huge 8-line drops cap to tell us where the article proper begins.

Brief introduction to the story so people can decide if it is something they are interested in.

Graphic sidenote presents interesting facts not directly related to the main article, but still relevant.

Fire overlaps the 'H' to make it seem part of the page as a whole, not just the background image. Helps to tie everything together. 'Horizon' and 'Heat' are written in white, as they are the most important words of the title, and thus should seem linked. White also relates to heat; we refer to things as 'white hot,' so this colour also helps with the thematic consistency of the page.

Image presented as a normal, unedited tour photoghraph haphazardly stuck onto the page, which relates to the general thematic chaos.

This grunge-style graphic maintains the magazine's house style as well as informing us what general category of article the DPS falls into. The pun beneath relates to the page's theme, and is written on tape-like graphics, again relating to the grunge theme.

The Q&A questions are written in yellow, so they stand out from the answers and are easy to skim through and find one of interest. In fact, all of the colours on the page relate to fire and heat, whilst also resembling the front cover of the magazine, meeting two house styles respectively. 

Huge black outline around this already-bold title ensures that it is as eye-grabbing as possible, especially by using yellow on black, known to stand out exceptionally well. Once again, red, yellow and black are all used, keeping with the main magazine's house style.

This texture is reminiscent of faded denim, which relates in turn to the general fashion style of rock artists and fans. In the photograph, whislt we cannot see the artists' trousers, we see from their upper bodies that they are casually dressed.

The editors can afford to use acronyms here, as fans of the bands will know what these stand for. 

The use of an expletive in this pull-quote makes it immediately noticeable, and such a strong word makes the reader seek more context, especially in comedic circumstances.

Even the drops cap is grunge-styled, at a canted angle, in a messy, distorted font and sitting on a thick, bold background to ensure it stands out.

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